HOUSTON, Jan. 15 —Changing times require aggressive action.
WinReality and New Balance Future Stars Series (FSS) have announced a long-term strategic partnership that will integrate SmartPark performance measurement and player evaluation technology across all Future Stars Series events in the United States and internationally.
WinReality’s SmartPark platform combines precision pitch tracking, biomechanical evaluation, bat-to-ball measurement tools, and seamless data integration. As part of WinReality’s complete suite of training technology and performance analytics, SmartPark has become a leading solution for player assessment and skill development in baseball.
The partnership aligns two leaders in baseball innovation around a shared objective: advancing player identification, development, and long-term projection through scalable, objective technology —without sacrificing the human, competitive, and cultural elements that define the game.
Founded in 2020, WinReality has quickly established itself as one of the most influential technology companies in baseball, with widespread adoption across amateur, collegiate, and professional levels. The company is best known for its immersive training platforms, swing and pitch data ecosystems, and its ability to translate complex performance information into actionable development tools.
WinReality’s growth has been driven by a strong presence on the field, trusted relationships within the baseball community, and a consistent focus on solutions that scale without compromising competitive integrity.
WinReality’s SmartPark platform represents a significant leap forward in connected-field baseball technology. The MLB-approved system includes premium accuracy across the board – within 3 mm – with automated strike zones, advanced biomechanical analysis, sweet spot and contact metrics, and a fully evolved integration of YakkerTech technology, now substantially improved since its original debut.
Importantly, WinReality has solved one of the industry’s most persistent challenges -– scalability — allowing SmartPark to be deployed consistently across events, levels, and geographies.
SmartPark also features seamless backend integration for registration, data capture, leaderboard functionality, and ease of operation, making it a globally viable solution capable of operating at all levels of the game, from high school and amateur baseball to college and international competition.
Entering its 10th season, the New Balance Future Stars Series is widely regarded as the premier and unquestioned leader in player identification and development in baseball. FSS specializes in identifying undervalued talent and advancing players to college baseball, professional baseball, and Major League Baseball careers through a proven blend of elite scouting, analytical forecasting, and objective performance data.
Future Stars Series has long been recognized for its ability to marry the analytical and objective with the human and subjective, projecting not only what players are today, but what they are capable of becoming. That philosophy has driven success in draft forecasting, competition matching, and long-term development through a national and international network of partners.
Over the past three years, FSS alumni have comprised approximately 35% of MiLB’s Top 100 prospects, 16% of MLB Draft selections, and one-third of MLB Draft Combine participants, underscoring the organization’s central role in modern talent identification. Collectively, players identified and developed through Future Stars Series platforms have earned signing bonuses nearing half a billion dollars.
“This step fits exactly where the Future Stars Series is in today’s game,” said Jeremy Booth, CEO and President of Baseball Operations for the New Balance Future Stars Series. “I’m excited beyond measure to be able to take this step forward with WinReality and SmartPark. We’ve always been early adopters when we see real vision and real substance. I’ve been a long-time believer in Blast Motion, adopting that technology early in its lifecycle, and this partnership reflects the same forward-thinking approach.
“This is a system designed to be personal and competitive, with an eye on the etiquette and resilience it takes to succeed at the professional level. Many of our players are overlooked by other platforms or added only after we’ve already identified them, which makes the Future Stars Series uniquely personal.
SmartPark enhances what we already do – develop players, project futures, and create opportunity — while amplifying our existing partnerships rather than replacing them.”
WinReality leadership emphasized the shared vision, history, and baseball roots that underpin the partnership.
“What drew us to the Future Stars Series is that they don’t just use technology—they understand how to apply it,” said Chris O’Dowd, CEO of WinReality, a former player in the Chicago White Sox organization. “They’re a deeply thoughtful, forward-thinking group that looks beyond surface-level metrics and focuses on long-term player outcomes. Their ability to balance data, scouting, development, and projection aligns perfectly with our vision for SmartPark.
“This partnership isn’t about checking boxes, it’s about building something meaningful that can scale globally and truly move the game forward.”
O’Dowd added:
“Jeremy and I first crossed paths through the Future Stars Series when my brother, Jack O’Dowd, participated in an FSS event in 2019. Those shared experiences inside the game matter. They create trust, alignment, and a common language that goes far beyond technology.”
“From an implementation standpoint, the Future Stars Series is uniquely positioned to deploy SmartField at scale,” said Andrew McKirahan, WinReality and SmartField executive and former Atlanta Braves Major League player. “Jeremy and I go back to when he scouted me at the University of Texas. The trust built through the game, combined with FSS’s operational discipline and international reach, allows us to ensure consistency, accuracy, and real impact across every environment.”
“This partnership accelerates how actionable performance data reaches players and coaches,” said Todd Friedman, WinReality executive and former Blast Motion leader. “It’s about turning information into development — not just numbers on a screen.
A key component of the agreement is international implementation, particularly in the Caribbean, where the Future Stars Series will work exclusively with SmartPark to ensure consistent execution, controlled growth, and seamless expansion. The partnership also places strong emphasis on high school and collegiate baseball, further extending the reach and impact of the technology.
The agreement does not replace or disrupt existing Future Stars Series partnerships, but rather enhances and amplifies them, creating a more connected, data-informed, and development-focused ecosystem across the sport.
About Jeremy Booth
Jeremy Booth is the CEO and President of Baseball Operations for the New Balance Future Stars Series and one of the most influential voices in modern baseball evaluation and development. He has been quoted extensively by The Athletic on the MLB Draft and MLB Draft Combine and has led successful changes to industry standards in player evaluation, development pathways, and draft forecasting.
A respected baseball analyst, Booth regularly appears on ESPN 97.5 and KHOU and is a best-selling author whose work blends scouting, development, leadership, and performance. Booth is also a veteran adopter of performance technology, having embraced Blast Motion early in its entry into baseball, reinforcing his reputation as an innovator ahead of the curve.
About the New Balance Future Stars Series
The New Balance Future Stars Series (FSS) is the premier global player identification and development platform in baseball. Entering its 10th season, FSS has helped shape the careers of hundreds of players who have advanced to college baseball, professional baseball, and Major League Baseball.
Through its integration of elite scouting, analytical forecasting, objective data, and human evaluation, FSS has become a central figure in the amateur baseball calendar. Players identified through FSS platforms have collectively earned signing bonuses totaling nearly half a billion dollars, consistently representing a significant share of the game’s top prospects and draft outcomes.
Connect with New Balance Future Stars Series by visiting our website, .futurestarsseries.com, by visiting our YouTube page, and by checking out the social media channels listed below:
X: @ftrstarsseries Instagram: @futurestarsseries Facebook: New Balance Future Stars Series
About WinReality and SmartPark
WinReality is a leader in immersive, AI-driven, and connected-field baseball technology and the owner of SmartPark. Since its founding, the company has built a strong on-field presence across amateur, collegiate, and professional baseball through products that combine performance data, player development, and scalable implementation.
Its SmartPark platform delivers automated balls and strikes, biomechanical analysis, contact and sweet-spot metrics, and integrated data capture in a globally deployable environment. Combined with WinReality’s broader ecosystem of training and analytics tools, SmartField represents one of the most comprehensive and trusted development platforms in baseball today.
About New Balance Baseball
New Balance continues to invest in the future of baseball through innovation, performance-driven products, and partnerships that prioritize player development at every level of the game. With a longstanding commitment to athletes, grassroots initiatives, and elite competitive platforms, New Balance Baseball supports environments where talent can be identified, developed, and advanced authentically. Its partnership with the New Balance Future Stars Series underscores the brand’s dedication to fostering the next generation of players on a national and global scale.
